You know LinkedIn is important, and you feel there is more potential to use.
And you are right.
LinkedIn has evolved into one of the most important professional platforms worldwide. It is no longer only a job-search platform, but a space for networking, visibility, knowledge exchange, and business development.
You are unsure how to approach LinkedIn without looking too salesy or appearing unprofessional?
And what to put in your profile, what to post, or how to post it?
Maybe you’ve thought: “Is anyone even interested in what I have to say?”
Then this two-day course is exactly for you!
It will introduce you to the fundamentals of LinkedIn, with a focus on building confidence, professional positioning, and strategic visibility. You will learn how to present your business value clearly, optimize your profile step-by-step, and create content that supports your business goals.
The course combines practical profile work, mindset exercises, and strategic content planning. Special attention is given to overcoming the fear of visibility and building a confident and authentic business presence.
By the end of the course, you will have a structured LinkedIn profile and a clear content plan to increase your business visibility and build meaningful connections.
What You Will Learn
By the end of this two-day course, you’ll be able to:
- Understand the different roles LinkedIn plays in business and professional contexts
- Reflect on how LinkedIn can support your entrepreneurial journey
- Build confidence in presenting yourself and your business
- Position yourself clearly and communicate your unique value
- Optimize your LinkedIn profile step-by-step
- Understand how the LinkedIn algorithm influences visibility
- Use engagement strategically to increase reach
- Align your content with your marketing and business goals
- Create a simple 1-month content plan
- Experiment with different post formats
- Understand the basics of LinkedIn advertising, budgeting, and pixel tracking
Participation Requirements
- Curiosity and willingness to explore LinkedIn
- Interest in building professional visibility
- A LinkedIn profile is helpful (not mandatory)
Who is the Course Intended For?
This course is designed for ISI participants who are building or growing their own business and want to increase their professional visibility online via LinkedIn.
It is especially for you if:
- You want to use LinkedIn strategically to attract clients or collaborations
- You feel unsure about how to present yourself professionally
- You want to overcome fear of visibility and build confidence
- You want step-by-step guidance to optimize your LinkedIn profile
- You want to learn how to create content that supports your business
- You prefer a practical, supportive, and interactive learning environment
No prior marketing knowledge is required. The course is beginner-friendly, hands-on, and designed to help you become visible with clarity and confidence.
Course start – course end
05.05. – 06.05.2026 (2 days course)
*Exact course days can be found below
NB: Die Anmeldung ist bis zu 3 Werktagen vor Kursbeginn möglich.
Kursanmeldung
