Are you growing your business or passion project – but feel overwhelmed by where to even start on social media?
Are you unsure which social media platform to focus on and how to reach the right people without losing yourself in trends, algorithms, and constant “performance” pressure?
Do you want to grow your business and create real impact – but feel like you’re just making it up as you go, without a clear long-term social media strategy?
You’re not alone – and it doesn’t have to feel this confusing.
You can have the best product or service – but if no one knows about it, your potential customers won’t find you without building visibility. And once you do reach them, the next challenge is to catch their attention, speak with clarity, and build trust over time.
This beginner-friendly course will help you build a social media strategy that aligns with your goals and your values – so you can grow your business without burning out or pretending to be someone you’re not.
Through guided exercises (individual + small group), you’ll learn how to show up online with confidence, choose the right platforms for your business, and create content that feels natural. You’ll explore Instagram, Facebook, TikTok, and other social media platforms – without the pressure to be everywhere or perfect.
We’ll cover the full picture: from planning content and campaigns to building community, collaborating with others, and making social media feel like a tool you control.
Over four interactive and practical days, you’ll gain a clear and empowering understanding of how to use social media with purpose – not pressure. Whether you’re starting out or already sharing your work online, this course will help you:
- Confidently present yourself and your business online in a way that feels authentic and aligned with your values
- Develop a holistic marketing strategy that connects your social media activities with your broader business goals
- Define and understand your ideal audience so you can position your brand clearly and attract the right people
- Explore key social media platforms (Instagram, Facebook, LinkedIn, and more) and learn which are best suited for your goals
- Create and plan content that is both engaging and manageable – even if you’re short on time or resources
- Build real engagement and community, not just followers – and understand what makes people connect with your content
- Learn the basics of influencer collaboration and how to choose the right partners for your message and values
- Experiment with different content formats like reels, stories, carousels, and live video – and discover what works best for you
- Strengthen your mindset, overcome visibility fears, and show up online with clarity and courage
- Understand key 2026 Social Media & Creative Trends and best practices
- Gain confidence in integrating social media into your business in a sustainable, long-term way
Participation requirements
- Curiosity to explore your own authentic communication style
- No previous social media experience required
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Who is the course intended for?
This course is designed for women who want to become self-employed or grow their own business – whether you’re starting with an idea, a side project or already offering products or services.
It is especially for you if:
- you feel overwhelmed by social media and want a simple, supportive introduction
- you want to build your social media strategy from zero
- you want to communicate authentically, without pressure or burnout
- you prefer a safe, friendly, interactive learning environment
No prior marketing knowledge is needed. This course is supportive, beginner-friendly, and focused on helping you show up on social media with confidence, creativity, and sustainability.
Course start – Course end
27.04. – 30.04.2026 (4 day course)
*Exact course days can be found below
Kursanmeldung
