Unsere Masterclass-Kurse bieten Ihnen maßgeschneiderte Unterstützung für Ihre Gründung! Profitieren Sie von Expertenwissen, praxisnahen Strategien und wertvollen Insider-Tipps, die genau auf Ihre Branche zugeschnitten sind. Starten Sie jetzt mit der richtigen Strategie in Ihre Selbstständigkeit!
Do you have a creative passion and feel it could become more than just a hobby, but you’re not sure whether you can even call yourself an artist? Or perhaps you’re wondering what you could actually do with your creative work?
You’re not alone. The journey from “I enjoy making art” to “I earn a living from my art” doesn’t begin with mastering another technique. It begins with a decision and a clear plan.
In this practical, hands-on workshop, you’ll discover what makes your creative work unique, who it is for, and how it can become the foundation of your business. You won’t leave with vague ideas, but with your first concrete offer and the confidence to take the next step.
What you’ll gain
· A clear understanding of your creative identity and the confidence to call yourself an artist.
· Your first marketable offer, whether that’s commissions, prints, workshops, courses, or other creative services.
· Clarity about your ideal audience and where to find them.
· A practical overview of the first legal and administrative steps to becoming self-employed as an artist in Germany.
· A clear next step and the confidence to take it.
What we’ll cover
· Discover your creative identity – What do you create, why do you create it, and what makes your work unique? We’ll help you define your artistic practice and clarify your personal vision.
· “Can I really call myself an artist?” – We’ll challenge the myths and limiting beliefs that often hold creative people back and help you confidently embrace your identity as an artist.
· Find your audience – Who is your work for? Together, we’ll define your target audience and explore where and how to connect with them.
· Turn your creativity into an offer – Commissions, prints, workshops, teaching, licensing, or other creative services. We’ll transform your artistic practice into products and services people can actually buy, including developing your first pricing ideas.
· Getting started as a self-employed artist in Germany – An easy-to-understand introduction to the legal basics: freelance artist or business registration, the Small Business Regulation (Kleinunternehmerregelung), registering with the tax office, and the Artists’ Social Security Fund (Künstlersozialkasse, KSK), explained without complicated jargon.
· Build visibility and keep moving – Learn how to tell your story, increase your visibility, and define a realistic next step you can put into action right away.
Who is this course for?
This course is designed for creative women who want to turn their artistic passion into their own business for the first time and who may still wonder whether they can call themselves an artist. Whether you paint, draw, photograph, design, illustrate, or create by hand, if you feel there’s more potential in your creative work and you’re ready to take your first steps toward self-employment, this course is for you. No previous business experience is required, just the willingness to take yourself and your creative work seriously.
Course start – course end
14.10. – 15.10.2026 (2-day course)
*Genaue Kurstage finden Sie unten
NB: Die Anmeldung ist bis zu 3 Werktagen vor Kursbeginn möglich.
Kursanmeldung
