Do you want to reach your potential clients online immediately but not just by “boosting” posts? Do you want to learn how to create real paid ads on Facebook and Instagram, even with a smaller advertising budget?
(This course focuses exclusively on paid advertising on Facebook and Instagram.)
In this course, you’ll go behind the scenes of Facebook and Instagram advertising. You’ll learn how to define clear paid campaign goals, select the right audiences, choose placements, and design creatives that actually work. You’ll gain full control over your ads instead of relying on automatic settings – so every paid campaign is intentional, measurable, and aligned with your business.
Whether you want to promote a product, service, or project, this hands-on course will help you set up your first paid Traffic campaign, understand how to optimise it, and learn why even high-performing ads sometimes don’t convert into customers. You’ll leave knowing how to reach the right people efficiently, safely, and effectively with Meta ads – even with a smaller budget.
Through guided exercises (individual + small group), you’ll work directly in Meta Ads Manager to explore audience targeting, placements, creative formats, and campaign optimization for your ads. You’ll also learn about Meta Pixel tracking, remarketing strategies, GDPR compliance, and testing best practices, so you can manage your paid campaigns confidently.
What You Will Learn
By the end of this two-day course, you’ll be able to:
- Go beyond “Boost Post” and take full control of your Facebook & Instagram paid ads
- Set clear advertising goals and align them with your customers’ journey
- Define audiences with precision using location, interests, and engagement data
- Choose advertising placements and creative formats that fit your ad objectives
- Create compelling ad visuals and copy that communicate your value
- Launch a paid Traffic campaign and understand basic optimisation strategies
- Recognise why good ad performance may not always translate into business results
- Implement remarketing strategies to reach people who have already interacted with your business
- Apply GDPR-compliant tracking and secure your campaigns
Participation Requirements
- Curiosity to explore paid social media advertising
- Basic social media knowledge (e.g. own your Facebook and Instagram account)
- No previous advertising experience required
- Participants are required to bring their own laptops and be signed in to their Facebook account
Who is the Course Intended For?
This course is designed for women who want to become self-employed or grow their business quickly by reaching potential clients with targeted ads.
It is especially for you if:
- You want hands-on control over your ads rather than simply boosting posts
- You want to learn how to target, optimise, and create Facebook and Instagram Ads with purpose
- You want to reach potential customers quickly by advertising to them through Meta
- You feel overwhelmed by the options and want step-by-step guidance
- You prefer a safe, interactive, beginner-friendly learning environment
No prior marketing knowledge is needed. This course is practical, beginner-friendly, and focused on helping you advertise with confidence and control.
Course start – Course end
12.03. – 13.03.2026 (2 day course)
*Exact course days can be found below
Kursanmeldung
