Authentic Social Media Strategy: Build Your Presence & Grow Your Business | EN | at ISI

Are you unsure which platform to focus on and how to reach the right people without losing yourself in trends, algorithms, and constant “performance”? Do you want to grow your business and create real impact – but feel like you’re just making it up as you go, without a clear long-term social media strategy?

You’re not alone — and it doesn’t have to feel this confusing.

You can have the best product or service — but if no one knows about it, your potential customers won’t find you. And once you do reach them, the next challenge is to catch their attention, speak with clarity, and build trust over time.

This course will help you build a social media strategy that aligns with your goals and your values — so you can grow your business without burning out or pretending to be someone you’re not.
You’ll learn how to show up online with confidence, choose the right platforms for your business (like Instagram, Facebook, LinkedIn or TikTok), and create content that connects.
We’ll cover the full picture — from planning content and campaigns, to building community, collaborating with others, tracking results, and making social media feel like a tool you control.

• Confidently present yourself and your business online in a way that feels authentic and aligned with your values
• Define and understand your ideal audience so you can position your brand clearly and attract the right people
• Explore key social media platforms (Instagram, Facebook, LinkedIn, and more) and learn which are best suited for your goals
• Develop a holistic marketing strategy that connects your social media with your broader business goals
• Create and plan content that is both engaging and manageable — even if you’re short on time or resources
• Understand the difference between organic and paid social media, and learn how to boost your reach even with a small budget
• Build real engagement and community, not just followers — and understand what makes people connect with your content
• Learn the basics of influencer collaboration and how to choose the right partners for your message and values
• Plan simple yet strategic campaigns that move your business forward
• Experiment with different content formats like reels, stories, carousels, and live video — and discover what works best for you
• Track your performance with confidence using platform analytics and insights
• Strengthen your mindset, overcome visibility fears, and show up online with clarity and courage

No prior marketing knowledge is needed — this course is supportive, beginner-friendly, and focused on helping you show up on social media confidently, creatively, and sustainably.