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InspirationsLABOR Visibility for Artists and Marketing of Creative Products

17.05.2024 10:00 - 17.05.2024 16:00 ISI e. V., Kurfürstenstraße 126, 10785 Berlin

InspirationsLABOR Visibility for Creative Persons/ Marketing of Creative Products

In the workshop “Visibility for Creative Persons/ Marketing of Creative Products” as part of our InspirationsLABOR  you will hear a lecture of best cases and inspiration.

  • What you need when you decide to be public? First steps
    • analyse your experience
    • analyse your audience
    • what you will have and what you will loose 
    • creating name of the brand
  • Social Networks – what works?
    • organise your time
    • make a schedule
    • good photos and videos
    • activity 
  • Presentation of the creative product – online and offline
    • what you need to present + expenses
    • creative presentation 
    • when you need offline presentation and what can it be 
  • Marketing & PR channels – budget and steps
    • marketing vs PR 
    • channels
    • how to create budget 
  • Selling of the product – where and how
    • promo in shops
    • creating the package of the product
    • be your brand
  • Creative collaborations & events
    • trend : Art 
    • little and VIP events 

Leading the workshop Olena Lazutkina, Ukrainian book producer, started her activity in Kyiv in 2004 with the opening of a bookstore. Then she received a higher education in marketing and headed the marketing department of the all-Ukrainian book network “Book Supermarket” (24 stores). In 2014, she opened her own publishing house “Brand Book Publishing”, later renamed “Lazutkina Publishing House”.

The InspirationsLABOR will take place on 17 May 2024 from 10 a.m. to 4 p.m. with break. 

When: 17 May 2024 from 10am to 1pm

Location: Kurfürstenstr. 126, 10785, Berlin (at ISI e. V., 1st floor)

Language: English

Speaker: Olena Lazutkina

You can read about our experiences from the last InpirationsLABORs here:

If you are interested, please send an e-mail to info@isi-ev.de

Event Information

17.05.2024 10:00 - 17.05.2024 16:00 ISI e. V., Kurfürstenstraße 126, 10785 Berlin

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