InspirationsLABOR Visibility for Artists and Marketing of Creative Products

In the workshop “Visibility for Creative Persons/ Marketing of Creative Products” as part of our InspirationsLABOR  you will hear a lecture of best cases and inspiration.

• What you need when you decide to be public? First steps
  • analyse your experience
  • analyse your audience
  • what you will have and what you will loose 
  • creating name of the brand
• Social Networks – what works?
  • organise your time
  • make a schedule
  • good photos and videos
  • activity 
• Presentation of the creative product – online and offline
  • what you need to present + expenses
  • creative presentation 
  • when you need offline presentation and what can it be 
• Marketing & PR channels – budget and steps
  • marketing vs PR 
  • channels
  • how to create budget 
• Selling of the product – where and how
  • promo in shops
  • creating the package of the product
  • be your brand
• Creative collaborations & events
  • trend : Art 
  • little and VIP events 

Leading the workshop Olena Lazutkina, Ukrainian book producer, started her activity in Kyiv in 2004 with the opening of a bookstore. Then she received a higher education in marketing and headed the marketing department of the all-Ukrainian book network “Book Supermarket” (24 stores). In 2014, she opened her own publishing house “Brand Book Publishing”, later renamed “Lazutkina Publishing House”.