Über mich
I am a high-impact marketing executive and growth strategist specializing in localized market entry, specifically helping international brands successfully launch and scale their products within the complex German market.
I began my journey as an Influencer Marketing Director in the competitive K-Beauty sector, where I pioneered growth strategies that built a business from €0 to a staggering €65 million in revenue. Currently, as a Marketing Director in the K-Food industry, I mastermind 360-degree digital ecosystems—driving everything from advanced CRM architectures to cutting-edge social commerce. Under my strategic leadership, I successfully launched and scaled a brand’s TikTok Shop to rank #5 in the entire German market.
As an immigrant woman who built a career from the ground up in Germany, my mission is to empower fellow international and diverse business owners to bypass the grueling trial-and-error phase.
Meine Kurse bei I.S.I. e. V.
- Successful Online Sales & Marketing Strategy: The Masterplan for Small Businesses