You don’t sell enough for your business to survive longterm and you wonder why? Do you know who exactly your customer is and what of their problems your product/service should solve? Ignoring the customer centricity is the beginning of a downward spiral that could be prevented easily!
In this 3-day beginner-friendly course, participants learn how to:
- identify their IDEAL customers,
- create a simple marketing-mix strategy for the ideal customers,
- and calculate realistic prices for their products or services.
The course combines practical exercises, guided reflection, and easy-to-understand business basics — especially for participants with little previous business experience.
DAY 1 — Understanding Your Target Audience
DAY 2 — Marketing Mix & Positioning Your Offer
DAY 3 — Pricing Basics for Small Businesses
Why You Should Take This Course
Many small businesses struggle because they do not clearly identify their customers and as a result their marketing is unspecific and/or their prices are unrealistic and not attractive.
This workshop helps participants:
✔ define their ideal customer
✔ position and communicate their offer more clearly
✔ understand simple business pricing
This course is ideal for:
- women planning to start a small business,
- beginner entrepreneurs, freelancers and creatives,
- participants who feel insecure about marketing or pricing,
- anyone wanting practical and understandable business basics.
Course start – Course end
02.09. – 04.09.2026 (3-day course)
NB: Die Anmeldung ist bis zu 3 Werktagen vor Kursbeginn möglich.
Kursanmeldung
