Workshop with Olena Lazutkina, Ukrainian artist and book producer
In the workshop “Visibility for Creative Persons/ Marketing of Creative Products” as part of our InspirationsLABOR you will hear a lecture of best cases and inspiration.
- What you need when you decide to be public? First steps
- analyse your experience
- analyse your audience
- what you will have and what you will loose
- creating name of the brand
- Social Networks – what works?
- organise your time
- make a schedule
- good photos and videos
- activity
- Presentation of the creative product – online and offline
- what you need to present + expenses
- creative presentation
- when you need offline presentation and what can it be
- Marketing & PR channels – budget and steps
- marketing vs PR
- channels
- how to create budget
- Selling of the product – where and how
- promo in shops
- creating the package of the product
- be your brand
- Creative collaborations & events
- trend : Art
- little and VIP events
Leading the workshop Olena Lazutkina, Ukrainian book producer, started her activity in Kyiv in 2004 with the opening of a bookstore. Then she received a higher education in marketing and headed the marketing department of the all-Ukrainian book network “Book Supermarket” (24 stores). In 2014, she opened her own publishing house “Brand Book Publishing”, later renamed “Lazutkina Publishing House”.
When: 26.06.2023
16:00 – 20:00 – with break
Location: Kurfürstenstr. 126, 10785, Berlin
at ISI e. V., 1st floor
Language: English